Our Business

Our business consists of two separate elements with one common theme.....motoring!

Originally established as an Audi-Volkswagen dealership in Gloucester in 1995 Blade Group has grown significantly to the point where today it represents seven car brands and six motorcycle brands from a total of ten dealerships across Gloucestershire, Wiltshire, Oxfordshire and Berkshire. At the beginning the company employed just 17 staff. Today that number has risen to near 250.

Any business involved in motorcycles would be proud to represent brands from the British icon that is Triumph to the American Legend ... Harley-Davidson, the sporty Buell, the art of MV Agusta, the cruisers and tourers of Victory, right through to the innovative creation of Honda.

Our car portfolio boasts legendary German quality in Audi and Volkswagen, the extensive range of Honda, Italian style from Alfa Romeo, proven all wheel drive and boxer engine of Subaru and the class leading emissions, economy and towing of the Isuzu truck.