Our Business

Our business consists of two separate elements with one common theme.....motoring!

Originally established as an Audi & Volkswagen dealership in Gloucester in 1995 Blade Group has grown significantly to the point where today it represents six car brands and seven motorcycle brands from a total of fourteen dealerships across Bristol, Berkshire, Gloucestershire, Oxfordshire and Wiltshire.  At the beginning the company employed just 17 staff. Today that number has risen to near 340.

Any business involved in motorcycles would be proud to represent brands from the British icon that is Triumph to the American Legend ... Harley-Davidson, the art of MV Agusta, the cruisers and tourers of Victory, right through to the innovative creation of Honda.

Our car portfolio boasts legendary German quality in Audi and Volkswagen, flair and youth of Seat, steadfastness of Skoda, extensive range of Honda and the Italian style from Alfa Romeo.