The Cheltenham Audi scrappage incentive

If you’re thinking of upgrading to a new Audi, now’s a great time - with contributions from £2,000 to £8,000!

We’ve just launched the Audi scrappage incentive, a new scheme to support lower emissions and promote cleaner, more fuel-efficient cars.

What is it?

Put simply, it’s a cash incentive for owners of older diesel cars, of any make, who upgrade to a new Audi that’s more efficient in fuel consumption and has lower emissions.

Under the programme, you’ll qualify for the scrappage incentive contribution towards a new Audi if your current car is a Euro 1 (EU1) to Euro 4 (EU4) emission standard diesel passenger car, first registered before 2010.


Find out if you’re eligible

To find out more about the Audi scrappage incentive, and book a test drive, please contact a member of the team on 01242 509000 or Request a callback. You can also visit www.carfueldata.direct.gov.uk to find the emission standard of your current vehicle.

Request a Callback



Contributions available across the Audi range

Contributions are available on selected new, EU6-compliant cars in the Audi range, except the A8, Q7 TDI, R8 and RS models. Please see the list of Audi models in the programme, and the contribution you can receive towards it:

What happens to your older car?

The aim of the programme is to take less clean and efficient diesel cars off the road. So, once we receive your older car, we’ll take care to dismantle it and, wherever possible, recycle its materials.

Model:Scrappage Incentive (incl VAT)
Q2:£2,000
A1:£2,800
A3 / Q3 / TT / Q5:£4,000
A3 e-tron:£5,000
A4 / A5:£6,000
A6 / A7:£7,000
Q7 e-tron:£8,000

To receive the contribution, you just have to order your new Audi by 31 December 2017 and it must be registered by 31 March 2018.


Terms & Conditions

*In order to qualify for the Audi scrappage incentive, terms and conditions will apply.

The old vehicle to be scrapped must be a Euro 1 to Euro 4 diesel passenger car first registered on or before 31 December 2009. Any make and any model is accepted, and must have been owned for 6 months or more. The scrappage incentive is available for selected new petrol, diesel or e-tron Audi cars only; used cars will not qualify. It is not available in combination with any other offers, including any finance offers. The new vehicle purchase is for retail customers only and must be registered in the same customer name as the old vehicle being traded in. The scrappage incentive is applicable for new Audi orders placed up to and including 31 December 2017 and registered by 31 March 2018.